Brand Refresh

UserTesting Brand Refresh Project

COMPLETED AT

UserTesting

MY ROLE

Ideation, Pattern & Iconography, Web Design, ADs

MY MAIN CONTRIBUTION

Partnered with the team on ideation, brainstorming, pattern exploration, webpage exploration, brand guideline. Lead the icon creation and built the icon library. Created social media assets, ADs, etc.

SAMPLE ICON GROUPINGS

UserTesting icons are used across different brand touch points from marketing to environment to product.

NEW LOOK FOR THE WEBSITE

New graphic elements, colors, patterns, icons, illustrations and photo style has been applied.

Site enhancement possibility, and a moment of delight:
I had a thought after this project has been delivered: the live site only presents a static illustration. Would some interaction enhance the experience?
So I leveraged different parts of the “Team” illustration to represent different teams from an organization, adding an interaction to align with the links of categories below. And a “moving illustration” will add some delight to the website.

Animation/interactive credit to: Manjia Zhao (me)

MARKETING APPLICATIONS

New brand look applied to programmatic ADs.